While I was watching TV towards the end of the week I heard about the new app called Awkward, which allows uses to record video confessions and share them with their friends via Facebook and Twitter. At first glance this seems like another app that was being thrown into the ever expanding library of social media. In the days that followed I discovered how some users were intrigued by this app.

After reading  an article on Mashable about Awkward I began to wonder if this new tool for video sharing could bring about some other unsavory consequences. The article mentioned how hackers could hack the blurred screen option to reveal the identity of the confessors to the rest of the world. After reading that I was a bit surprised that early users were so addicted to using this new form of social networking.

Maybe I’m a bit old school, but I thought socially awkward or embarrassing moments were limited to only a specific set of individuals. Before YouTube it used to be if someone  did something goofy or something that was considered a bit left field of normal they’d  be laughed at for a couple of weeks. Now if someone is making a  fool of themselves their moment of shame can become their 15 seconds of fame thanks to the Internet.

It’s understandable how Millennials can be drawn to it, but the concept seemed a bit flawed. Mashable even asked what happens if your “friends” discover your Awkward video and they recognize it’s you or co-workers? Isn’t living through an embarrassing moment enough the first time without sharing  it again with 2,000 followers or Facebook “friends”?

What happens when someone discovers a way to turn  an anonymous confession into a public confession? The end results could cause a  lot of damage to the unsuspecting user in both their personal and social life depending upon their confession.  We live in a culture of over sharing which seems like a side effect of out hyper connectivity.

At the moment it seems like there are too many unanswered questions associated with the app. It might have the potential to become as successful as YouTube or Vine videos, or this app could bring as much controversy as Facebook and their privacy changes. Will you be downloading Akwward and share your confessions with your friends?


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